Santa's first visit to Whitehorse has always been to Hougen's. In 1960, he arrived by Klondike Helicopter and landed at 2nd & Main. A parade, led by four high stepping majorettes marched down Main Street to Hougen's. Over 1500 children visited him in Hougen's Toyland.

Hougen's displayed and sold Renault Cars of France in the department store. A service facility was built behind the store.